What is

Ideal Protein

All the power you need to lose weight exists inside you. Ideal Protein ignites it. Ideal Protein is a science-backed, 3-Phase, structured protocol that resets your body to burn its fat as its primary energy source. If you are ready to start your journey, we are ready to guide you every step of the way. With your very own personal Ideal Protein coach, you will be motivated to reach your health and wellness goals.  All coaching is conducted virtually by Zoom but, rest assured, we understand how important the relationship is with your coach.  From day one, we will empower you to learn healthier habits and help you to understand how to make choices, which will improve your health forever. Take the first step and call to schedule an appointment to meet with a coach and plan to join us for a free Educational Webinar to learn how the IP method resets your body to burn fat.

The Ideal Protein Protocol

Low Carb

As a fundamental principle of ketosis, the Ideal Protein Protocol reduces carbohydrates and fats while ensuring adequate daily protein intake

Low Fat

Fat intake is temporarily restricted, which allows patients or clients to burn through fat stores faster.

High Quality Protein

The Ideal Protein Weight Loss Protocol addresses weight issues at their source; reducing carbohydrates and fats while ensuring adequate daily protein intake. In other words, the goal is to lose fat, not muscle. While on the Protocol, through personalized coaching, you’re also provided with healthier lifestyle education so that you are empowered to sustain your weight loss results over your life course.

Fat Quality

Provides a structured approach that promotes a lower caloric intake and the consumption of “good” versus “bad” fats

Science & Published Studies

“Effect of Ideal Protein versus low-fat diet for weight loss: A randomized controlled trial”Camilo A. Fernandez, MD, Kaitlin Potts, Lydia A. Bazzano, MD, PhD
“A randomized controlled trial of pharmacist-led therapeutic carbohydrate and energy restriction in type 2 diabetes”Jonathan P. Little, PhD. Sean McKelvey, Cody Durrer, PhD
“Ketogenic, Hypocaloric Diet Improves Nonalcoholic Steatohepatitis”Yuliya Belopolsky, MD, Claus J. Fimmel, MD, David Davidson, MD
Inflammation & Heart HealthKrista N. Bohlen, PharmD, Amy Krie, MD, Yueshan Hu, PhD
3-year Weight Maintenance & Healthcare SavingsTimothy Logemann, MD, David K. Murdock, MD, MS, Kelly O’Heron, RD, Adam Hoffmann
“Effect of the Ideal Protein Weight Loss Method on Weight Loss and Metabolic Parameters”Timothy Logemann, MD, David K. Murdock, MD, MS, Kelly O’Heron, RD
Robust Weight Loss with Lean Mass PreservedFranklin M. Douglis, MD


Phase 1


By restricting carbohydrate intake, the Weight Loss Phase is designed to optimize fat loss through ketosis (a safe and natural state in which the body mobilizes stored fat as its alternative energy source). You’ll remain in Phase 1 until you have reached your weight loss goal. All weight loss appointments are conducted virtually by Zoom.

Phase 2


Following weight loss, the body fights to regain lost weight. This “energy gap”, where more calories are desired than required, makes weight loss difficult to manage and maintain. Stabilization is about narrowing this gap by adjusting the intake of protein/fat/carbs to effectively manage hunger, promote greater satiety and maintain weight loss. Weekly follow-up sessions over the course of two months or more are designed to monitor carbohydrate reintroduction and track weight.

Phase 3


For the first 12 months following Stabilization, you will continue to receive education and support from your coach and clinic. It’s also recommended to “check in” regularly with your coach during this period. In addition, you will also have the option to stay connected to your coach and clinic through the app and Wi-Fi scale. For all of those in Maintenance, two semi-annual “tune-ups” are strongly encouraged.

We have the Tools

To Succeed

Your technologically advanced IdealSmart Scale removes the mystery behind weight loss. Now you can precisely measure and monitor your progress with intuitive and informative graphs detailing your step by weight loss journey with the Ideal Protein Weight Loss Protocol. The IdealSmart Scale measures:
  • Body fat percentage,
  • Muscle Mass
  • Visceral Fat
  • Weight & BMI,
  • Hydration

We have the Food

To Get You To Your Goals

With a wide selection of high quality foods and supplements, you will be able to choose from a variety of delicious options during your journey to a healthier YOU!

What Our Clients Say

Don't take our word for it!

With over a 1000 satisfied clients were are certain we can help you achieve your weight loss and lifestyle goals.

We are here to help you

Stay Successful

The first year after reaching a weight loss goal is usually the hardest to maintain your new weight. Your body naturally wants to reset to where it was before, and so you must be especially mindful the first year. In the STOP Regain study conducted at Brown University in 2006, researchers found that participants who continued to meet face to face with a weight loss coach on a regular basis had significantly greater success in keeping the weight off long term. At 7Company, we not only want to help you lose the weight, but we want to help you keep it off and transition into a long term healthier lifestyle. Continuing to weigh in and talk with a coach will help keep you on track.

Dedicated Weight Loss Coaching

With an Ideal Protein Plan You Are Never Alone. Your dedicated weight loss coach will be with you from beginning to end. All coaching is provided virtually using Zoom. Our Ideal Protein plans include the following.
Evaluate and create your weight loss goals
Establish a plan
Monitor your progress every week
Encouragement, Motivation, and Guidance
Lifestyle adjustments and dealing with emotional eating and stress induced overeating
Personal weight loss coaching conducted virtually by Zoom

Success Stories

With Ideal Protein

What You Get

For Signing Up For Ideal Protein

Initial Consultation

Health Profile Consultation (thorough review of health history and personalized weight loss goals) with a trained weight loss coach

Weekly Consultations

Weekly appointments with a trained weight loss coach

You Get All of This Plus

Ideal Protein Starter Kit Bundle

One month of supplements

One week of Ideal Protein food

Phase 1 folder

One month of coaching

Start Your

Ideal Protein Journey Today

Select an appointment date to get started.

Still not sure if Ideal Protein is right for you?  Book a free consultation to learn more instead.


How does Ideal Protein diet work?

The three phases of the Ideal Protein Protocol are designed to help you set, achieve and maintain your weight loss goals. During the Weight Loss Phase of the Protocol, we limit carbohydrate intake to encourage the body to turn to its fat stores for energy. By eating Ideal Protein foods, the Protocol helps to sustain muscle mass while teaching you how to develop smarter eating habits and lifestyle choices, to help maintain your weight after weight loss is achieved.

What is the cost of Ideal Protein?

In North America, the Ideal Protein Protocol cost on average less than $20 a day, which includes the cost of the foods and the supplements. We encourage you to think of the cost of the Protocol as part of your grocery bill. Redirecting average food expenses to different, healthier options often results in the Protocol being neutral in cost.

Can I be on the Protocol if I’m a vegetarian or vegan?

Vegetarians can follow the Ideal Protein Weight Loss Protocol and can consume eggs, fish or tofu during their evening meal for their whole protein. As an alternative, vegetarians can have 2 Ideal Protein foods for dinner in replacement of their whole protein. Ensure you review the ingredient list on all boxes before purchasing them. Strict vegans, who do not consume any animal proteins and animal by-products, such as dairy products, honey and so on, do not qualify to follow the Ideal Protein Weight Loss Protocol due to the many dietary restrictions.

How is the Ideal Protein Weight Loss Protocol different from other protein diets on the market?

The Ideal Protein Weight Loss Protocol addresses weight issues at their source; reducing carbohydrates and fats while ensuring adequate daily protein intake. In other words, the goal is to lose fat, not muscle. While on the Protocol, through personalized coaching, you’re also provided with healthier lifestyle education so that you are empowered to sustain your weight loss results over your life course.

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